How Boss’ Pizza and Chicken Uses Check This Out to Stay Top of Mind, Drive Traffic, and Reach Loyal Customers
Boss’ Pizza and Chicken has built a loyal following across multiple locations in North Dakota, South Dakota, Nebraska, and Iowa. With years of experience using text marketing, owner Jeremy Seefeldt already knew the value of reaching customers directly on their phones.
What he needed was a better way to keep doing it.
The Problem
Replacing an Existing SMS Platform Without Losing Momentum
Boss’ Pizza and Chicken had been using text marketing since the mid-2010s and had already built a strong customer list. Texting was an established part of the company’s restaurant marketing strategy, so when the team decided it needed an alternative to its existing platform, moving quickly mattered.
Boss’ Pizza was also changing its online ordering setup and needed an SMS marketing platform that could keep its established texting program moving without creating a complicated transition for its franchise locations.
The goal was straightforward: find an SMS marketing solution that could replace the previous system without creating unnecessary hassle or slowing down customer outreach.
Boss’ Pizza and Chicken also wanted to keep growing its customer base while staying connected with the loyal guests who already knew and enjoyed the brand. With thousands of subscribers already receiving restaurant updates and offers, maintaining that direct line of communication was valuable as way to drive traffic.
Check This Out gave the team a way to make the switch quickly and continue using SMS as a regular part of its restaurant marketing.
The Solution
Consistent SMS Campaigns Built Around Timely Offers
Boss’ Pizza and Chicken uses Check This Out to send text campaigns approximately three to four times per month, typically on Friday afternoons but occasionally on Thursdays or Tuesdays.
That timing is intentional. Friday gives customers a chance to see the promotion before deciding what to order and where over the weekend, when Boss’ Pizza and Chicken typically sees more orders.
Rather than sending messages simply to stay active, the team builds campaigns around specific deals and offers that give customers a reason to order.
That approach helps Boss’ Pizza and Chicken increase retention by reaching people who are already familiar with the restaurant at moments when they may be deciding what to eat or where to order from.
The team has also learned that visuals matter.
Boss’ Pizza and Chicken regularly sends picture texts because food photography gives customers something immediate to respond to. Jeremy has found that texts pairing a strong food image with a good deal are particularly effective because the promotion lands directly on customers’ phones.
Check This Out also gives Boss’ Pizza and Chicken the ability to keep SMS marketing manageable. The team can send offers directly to established customer lists without building a larger advertising campaign around every promotion.
The Results
Turning Text Campaigns Into Consistent Sales
Boss’ Pizza and Chicken has built a substantial SMS audience. Jeremy estimates that they’re using Check This Out to send texts to about 4,000 enrolled contacts across each location.
Depending on the offer, the campaign results Jeremy receives typically show between 10 to 30 conversions per text, with 30 representing a particularly strong campaign.
The campaigns give the team a practical way to put offers in front of customers who already know the brand. Customers regularly use the promotions they receive, helping Boss’ Pizza and Chicken keep SMS connected to real customer activity.
With an average sale of approximately $35–$40 and 10–30 reported conversions per campaign, each SMS campaign can represent roughly $350–$1,200 in revenue. The full impact may be even greater, as text marketing can also influence customers who purchase later and aren’t captured in immediate campaign reporting.
Results at a Glance
- 10 to 30 reported conversions per campaign
- $35–$40 average sale
- SMS campaigns sent approximately 3–4 times per month
- Customers actively using offers promoted through the texts
What Changed for the Business
For Boss’ Pizza and Chicken, one of the biggest benefits of SMS is simple: staying in front of customers.
Jeremy considers text message marketing significantly more effective than social media for Boss’ Pizza and Chicken. While the franchise has a much larger email database, he also sees SMS as the stronger channel on a per-recipient basis, particularly when messages include pictures of food and a compelling offer.
That direct access matters in a competitive restaurant environment where customers have plenty of choices.
Boss’ Pizza and Chicken has also seen what happens when texting drops out of the marketing mix. Jeremy said that during a period when the restaurant was not sending texts, reaching the sales numbers they had previously achieved felt more difficult.
The reason goes beyond any one discount or promotion.
Restaurants compete to stay in customers’ regular rotation. Even loyal customers can go months without ordering simply because another restaurant comes to mind first. Consistent text campaigns give Boss’ Pizza and Chicken an affordable way to remind past customers that the restaurant is there and give them another reason to come back.
The restaurant has found its campaigns particularly useful when the timing, offer, and image work together. That combination helps Boss’ Pizza and Chicken stay visible without relying solely on social algorithms, crowded email inboxes, or more expensive forms of direct outreach.
In Their Words
“If you send pictures of food and put a good deal on, it’s more effective really than anything else.”
Jeremy Seefeldt, Boss’ Pizza and Chicken
“The word that I always think of is top of mind, keeping on the top of mind for a reasonable price.”
Jeremy Seefeldt, Boss’ Pizza and Chicken(About what Check This Out does for his restaurants)
Ready to Stay Top of Mind With More Customers?
Your customers already have plenty of choices when it is time to order. Check This Out helps make sure your restaurant is one of the options they remember.
Use SMS campaigns to share timely offers, put your food directly in front of customers, and turn an existing guest list into more opportunities for orders and repeat visits.
See how Check This Out can help your restaurant get more from text marketing. Get your demo and see it in action today.