The article discusses the best practices for creating the most effective SMS/MMS campaigns.

Best practices for the most effective SMS/MMS campaigns

Copy

1. Mention your restaurant’s name in the first few words, eg. “Fielding’s weekend special is….”
2. After the restaurant name, describe the dish/special/event/new operating hours using technical and origin descriptors, in the case of food, “…beet salad with Almatheia goat cheese….”
3. After the description, state the call to action and include a URL, eg. “Click here to make a reservation now, https://www.opentable.com/restref/client/?restref=1081789&lang=en-US&ot_source=Restaurant%20website&corrid=80bde016-14d8-471c-99c7-04307f7a361b”. Check This Out’s software will mask your reservation url so we can track click-throughs/conversions. The resulting url that the end-user sees will look something like https://p.checkthisout.io/Fieldings-BGb1tD.
4. In a subsequent paragraph, close the campaign copy with a tagline.

Rich Media

1. Include in the campaign a beautiful photo of one of your delicious dishes, cocktails, or the event you’re promoting.

Timing

1. For dinner related campaigns, send or schedule the campaign for 2:30pm. Your campaigns will take roughly 45-60 mins to fully deploy, which should catch the majority of recipients just as they’re starting to think about dinner plans.
2. For lunch, send/schedule the campaign for 10:30am.
3. Avoid sending more than one campaign within a 48 hour period.

NOTE: Campaigns are sent to all contacts in your Check This Out database who have not opt-ed out of campaigns.