Technology and the marketplace are constantly evolving. To stay on top of the latest market changes, businesses have to get increasingly creative about how they reach their target audience. To keep making meaningful connections with consumers, businesses need to stay on top of the latest digital marketing trends, stay ahead of the competition, and nurture relationships with their guests. With 2022 just starting, it’s not too late to weave some new strategies into your yearly marketing plan. We’ve outlined the top digital marketing trends to focus on for 2022 so you can better reach your guests and expand your business’s impact.
5 Digital Marketing Trends to Harness in 2022
1. Focus on Building Trust
Only 4% of Americans believe advertising acts with integrity, so establishing trust with your guests builds your brand’s reputation and encourages positive word of mouth advertising for your business. One of the best ways to build trust with your guests is to provide top-notch customer service. If you consistently provide exceptional services to your guests, they will be more likely to visit again and recommend you to their friends and family. Other ways you can build trust in your business are by sharing positive reviews/testimonials, being honest and transparent, responding to customer feedback and questions.
2. Embrace Marketing Automation
Running a business requires time and energy, and automation can help you save both in your marketing efforts. Marketing automation means making marketing processes or systems happen automatically within a software program. Automation helps in streamlining and making your marketing efforts more efficient by having software do the daily tasks and workload of a team. For example, instead of sending out text messages one by one to your customer base asking for referrals, you could use referral marketing software to send automated text messages to your clients at the time you choose. This frees up your and your team’s time so you can focus on growing your business.
At Check This Out, we make it easy for you to embrace automated referral marketing. With Check This Out’s newly integrated Text Messaging and Referral Marketing modules, you can send text campaigns to your client base to foster relationships. You can also add discounts to your text messages to accelerate word-of-mouth buzz. See the power of referral marketing in motion and take a look at our new Text Messaging module.
3. Move Away from Hard Sells
We’ve all heard a hard sell. “Buy this product now before time runs out!” “Grab this one-time offer now or never!” These aggressive, high-pressure techniques are created to get a consumer to purchase a product or service immediately rather than mull through their decision and choose to wait. While hard sell tactics may provide immediate rewards for some industries, if you want to nurture and grow your business’s guest experience in 2022, it’s time to move away from the hard sell. Hard sells are falling out of grace in the eyes of the public because they feel too harsh and pushy. Instead, soft sells focus on supporting the guest, not the product, and often use more gentle, relationship-focused language to make a sale. To boost your business’s friendliness and nurture the guest experience, try incorporating soft selling into your strategy.
4. Personalize, Personalize, Personalize
Did you know that 80% of consumers say they are more likely to engage with a company if they offer personalized experiences? Whether it’s your content, text messaging campaigns, products, emails, or offers, personalization shows you really know and care about your audience. Start by incorporating a client’s name in the next text message campaign you send out or offering product recommendations to guests based on their past searches.
5. Grow Your Community
Expanding your business’s community brings more awareness to your brand and positive exposure to guests’ experiences with your services. When your business actively engages with guests, guests are more likely to engage back, become long-term customers, and spread the word about your business to their loved ones.
You can start growing your community through a strong word of mouth marketing strategy. Word of mouth marketing helps promote positive talk about your business by offering incentives to your current guests, such as a discount for $10 off their next visit to your business. Check This Out’s software allows you to send and redeem discounts to your loyal guests to nurture your current client base and create positive buzz about your business. Learn more about how you can grow your community with Check This Out by visiting our Solutions page.
Check This Out Supports Your Marketing Goals
Staying on top of digital marketing trends and finding new ways to connect with your guests can be challenging, especially without the proper tools. Whether you’re in need of referral marketing software, extra support in your word of mouth business strategy, or a new way to connect with your client base, Check This Out can help. Our software and services are designed to help businesses thrive in all seasons by streamlining customer acquisition, communicating with your guests and keeping loyal guests coming back more often. Check This Out also allows you to see the numbers behind your marketing efforts by tracking referrals and the success of text messaging campaigns. If you’re ready to reinvigorate how you connect with guests and expand your business’s impact, drop us a line today.