With the new year right around the corner, now’s the perfect time to start building your 2022 marketing strategy. In the new year, you know you want more people to visit your business, fill seats, sign up for classes, and fall in love with all your business has to offer. To get more feet through your doors, you want to make sure your marketing efforts are not only impactful but measurable too. A robust word of mouth business strategy combines both! To keep drawing customers to your business, you need to incorporate a solid word of mouth business strategy into your marketing in 2022.
Why Should You Weave Word of Mouth Marketing into Your Business Strategy?
Marketers everywhere recognize word of mouth marketing as, hands down, the most valuable form of marketing. Word of mouth marketing encourages people to talk positively about your business to their loved ones so new people will utilize your services. While many think that this buzz could be generated organically, waiting around for that to happen could take years. As a result of the wait, you end up losing valuable time and revenue.
Word of mouth marketing speeds up the customer acquisition and retention process. In fact, people are four times as likely to buy from a business if it is referred to them by their friends. Word of mouth marketing spurs people to talk about your business to loved ones through customer-focused encouragement. Whether it’s a 10% off their next purchase coupon or a personalized text message about an upcoming appointment, word of mouth marketing keeps the customer experience at the forefront to increase referrals for your services.
Leveraging the power of word of mouth in 2022 could help you reach your business goals more quickly and build a loyal customer base. As the word spreads about your business and customers create beneficial buzz about your services, you’re more likely to increase your customer retention and ROI. So, how do you weave a word of mouth business strategy into your marketing efforts in 2022? Let’s take a look
How to Incorporate Word of Mouth Business Strategy Into Your Business
Review Your 2021 Plan with Your Team
Numbers don’t lie. They can show you where your marketing efforts could be increased or where there are holes in your customer retention process. Take a look at the numbers from your 2021 marketing strategy. Evaluate what worked well, where you can improve, and which goals you did and did not accomplish.
If you notice a lot of your revenue being drained by expensive, ineffective marketing efforts, you could reassign that budget to a word of mouth business strategy. Word of mouth marketing is often less expensive than traditional marketing efforts, as it harnesses the power of conversation to do the advertising for you.
Consider Your Communication Methods
Do you struggle with getting the word out about your services or connecting with your loyal customers? Text messaging can help solve this problem. According to RedEye, the average open rate of a text message is about 99%, and 97% of messages are read within 15 minutes of delivery. By comparison, email marketing has between a 28% and 33% open rate. By sending personalized messages to your customer base, you can increase the likelihood of customers revisiting your business and connecting with your brand.
Check This Out features a text messaging platform where businesses can send customizable, personalized text messages to their customers. Whether it’s a photo of the latest menu item or a reminder about an upcoming event, Check This Out’s text messaging campaigns allow businesses to better connect with customers.
Try New Customer Retention Strategies
The great thing about word of mouth marketing is that there are a wide variety of strategies you can use to retain customers. If you prioritize keeping your current customers’ happiness in mind, you can create an assortment of fun, successful, and cost-effective incentives to keep them coming back. Whether it’s a community event, a coupon, or introducing a new service, you can customize strategies to fit your brand.
Start a Referral Program
A referral program can give your word of mouth business strategy the extra push it needs to grow your loyal customer base. A good referral program makes spreading the word about your business easy and quick and makes it worthwhile for both parties. Incentives are a powerful tool in referral marketing, so try sending out a coupon code to customers who refer your business to a friend. 65% of consumers say that receiving discounts impacts the frequency of purchase.
Invest in Referral Marketing Software
Managing your marketing efforts can be very time-consuming and hard to track. Investing in referral marketing software can help save you time and smooth out your marketing process. Referral software is a platform that helps businesses promote their services more efficiently by using its clientele as a source for new sales leads. It takes the word-of-mouth referral process and turns it into a digital, streamlined system with trackable data. You can easily see the results of your marketing campaigns with referral software.
Let’s team up and boost your word of mouth business strategy in 2022! Check This Out lets you reward loyal customers, track your top promoters, and stay in touch with your customer base using text marketing. Check This Out has proven to generate an ROI of up to 1237%, a number that isn’t guaranteed by other kinds of marketing. Get a demo and learn how Check This Out can help you reach your business goals.